>>20605274The conspiracy theory was that toxic leadership, who formerly worked for the Boston Consulting Group, were responsible for deliberately implementing poor business decisions. This would lead to the business taking on debt, losing their customer base to rivals like Amazon, and ultimately going bankrupt. This would not only benefit the leadership who get to escape with a golden parachute, the short hedge funds who bet against the company would "cellar box" the stock price and never have to officially cover their short. The could theoretically roll their positions indefinitely and use the shorted stock as collateral for other shorts for other companies targeted by them. Repeat ad infinitum for infinite gains ala blockbusters, Sears, etc.
Again, this is what GME longs believe has happened, where the stock is a failed cellar box attempt, and the price is being deliberately kept afloat by a fanatical investor base to eventually force the underwater shorts to close their positions. This may also be mild mental illness and elaborate copium brought upon by being a years long bagholder. Up to you to decide.