>>3597444They wouldn't be re-releasing films *cough cough" Tmax p3200 *cough cough* Ektachrome *cough cough* if they were going to do that. They've said plenty of times that they're dedicated to preserving film as a medium.
If you want a good example of a company pocketing money from film sales, that also has zero transparent with the costumer look no further than Fuji"Film".