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Once it was announced there really was no going back. All he had to do l, after publicly retracting the advertisement, was open the show and say
>’hey guys. So we initially advertised we were going to show footage of a backstage incident but have since decided that we want to focus on the tonight, the future, and moving forward instead of looking back. There are some of you who may have tuned in just to see that but I invite you to stick around. We’ve got a great show with what will surely be exciting in ring action planned for tonight and we hope you enjoy tonight’s AEW Dynamite. Thank you for your continued support and interest in this company I love and believe so much in.’
That was it. A sincere apology, a light plea to give the show a chance, and to never mention it again. Instead of making the biggest mistake in the company’s history, he comes off as professional and focused on doing better.
