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They shouldn't be competing for free agents. In order to get a reputation outside the WWE you have to sawdust yourself. Why get into a bidding war for the last 5 years of someone's career?
They should double down on developmental. However many house shows NXT runs, double or triple it. It will lose money but an experienced fresh face is worth 100 modern smark approved wrestlers who are open to taken the semi-retirement AEW contract.