>>17157197He was on the pitchfork late millenial hipster trend at first, trying to ride off Kanye being massively over with that crowd off the back of MBDTF in 2010 and Kanye's career defining no-breaks 2 hour Coachella performance in 2011, then Watch the Throne, Yeezus, and Cruel Summer.
He was too late though by 2015, which is why he didn't really blow up till he adopted that Dirty Sprite 2 style and started working with Drake. Drake finally achieved universal acclaim around the same time because the people listening to music were finally not old enough to remember his fake gangster ass was an actor from Canada.
Travis is REALLY good at being in the right place at the right time since then. Including now with WWE.