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the wwe commonly does this with guys who can talk their way back over.
they overuse it a lot.
see forever example: miz.
guy who can talk, decent in the ring, busts his ass for the company. they constantly bury him because he can talk his way back but they've done it so many times that its bruised the poor guy.
Charisma can only make up for shitty booking for so long before something gives.