>>5347402Not dead, but doing some boneheaded actions that are on par with Konami ATM.
Matty lost the Disney Princess line because they released the Ever After High line of dolls. EAH is a line of princess dolls that was directly competing with their own brand of Disney Princess dolls. That, along with Mattel cheapening the Princess line to Jew levels caused Disney to take away their license and give it to Hasbro.
And now they're "Softening" the Monster High line to be less scary and more child friendly. Why? The whole point of MH was the fact that they were wild, scary monster girls. That's what people liked about them in the first place!
And then there's the fact that while they hold the DC license, they can't for the life of them make profitable DC toys. The only DC figures on major retail shelves are those horrible "Titan" style figures. I wouldn't be surprised if they also loose the DC license sometime late in 2016, after the toy profits for Superman vs. Batman are tallied up.
