>>11617970>they don't need to sell a ton of them cause they must be making an insane amount of profit from each setI think Lego figured out the success based on the loyalty of crazy, rich, people.
original thought:
"if I can get a million people to give me $1, I'll have a Million Dollars!"
Lego version:
"we only need to sell 2,500 sets at $400 each, to make a million dollars. it's A LOT easier to target 2,500 people than it is to convince 1,000,000 people!"
additional fun math: America has 50 states. that's only 50 people, per state, that need to give Lego $400 to get them to 1 million! you think at least 50 people will want a Lego Enterprise, no matter what the cost?
Lego is printing money at this point. they are invincible, they can do whatever they want. the small sets are basically throw-away charity to advertise the big ones
