>>10262346You're fucking retarded.
Profits ≠ revenue.
Power of the Force ≠ The Phantom Menance
>their annual report even notes this implicitlyLOL, holy fuck you're so fucking retarded. It's literally means the opposite of the stupidity you're spouting
Hasbro RELIED on The Phantom Menance movie to sell Star Wars merch. There is no Star Wars movie in 2000 to push sales of Star Wars products sold in 2000.
They had a 25% increase in revenue in 1999 BECAUSE of The Phantom Menance. They had softer sales in 2000 because there was no The Phantom Menance for that cross marketing push.
Learn how to read like a high schooler who passed his economics course, fuckwit.
>ib4 you're 14fuck off
Also, did you know that Hasbro had the DC license back then? Guess who was in charge of making the DC toys? It had been rumored since 2000 that Hasbro was losing the DC license, as that was likely when they were given the option to renew it.