>>11033761>why didn't other companies making low cost figures do it until nowMcFarlane is a private company that sells toys to make a profit.
Companies like Jazwares, Bandai, and Hasbro are public companies that need to make a profit bigger than the previous years and expects that growth year after year.
The difference is that private companies can try more every year, as long as they're making money off of it, while public companies will only seek to cut costs to ensure they make more money than the last. Big companies will only try something new if they're going to make more money, like copying a popular trend. They'll also nickle and dime you for adding more features.
Basically, innovation will never happen with big companies, and smaller companies are quicker to react to demand.
>>11033768I doubt wired capes are more expensive than molded capes. Barbies have clothes and they usually don't cost more than an action figure does. And since capes are loose, they don't need to be tailored on to bodies like you see on more expensive lines like One:12s.
McFarlane probably just started doing it because there were enough fans asking for it.