Are you supporting a toy project and/or preordered a toy from Kickstarter or a similar site? Are you confident that you'll get your stuff? Are you exited about it? What will you get?
For me, it's one talking Lucas the Spider plushie. Just preordered one and I find it incredibly cheap. Even with the shipping.
https://www.youtube.com/watch?v=YeweE5_8ozU&t=0s