>>8238963>Hasbro just not doing lines themed around specific Star Wars installments are two completely different thingsLOL, are you fucking stupid?
What happened to "b-b-b-b-b-but the market has changed!"
Well, no shit the market has changed, because Star Wars is no longer as popular as it used to be. It can barely sustain the 1:18 line now.
But they don't have to worry, as they probably got a sweet deal from Disney knowing that their SW franchise is shitting itself and Marvel can more than take care of all those losses.
They've tried to expand by taking up Power RAngers and Overwatch, but not everything is meant to be as big as cashcows like Marvel and how Star Wars used to be.
But note how little these failures have affected their growth.