>>10783026CONTINUED
Board games don't fare much better; Monopoly is just different skins released every now and then. Same for all other board games they own. Nothing new or interesting is being made that sells well. It's a fucking lolcow factory in there.
So why does this happen? This happens for several reasons:
1) Executive meddling to an insane degree. Every fuck upstairs wants some input in what any creative does, so you can't have some great visionairy doing awesome shit with a brand because everyone wants a piece of the pie just for the sake of their ego's. Worse, they shoot down awesome ideas all the time because ''we can't sell toys from that'' (as if bland vanilla content would work)
2) Bland Bullshit. Sorry, I mean ''Brand Blueprint''. It was a step up from what they did before and got us the MLP and LPS shows, which, horsefuckers aside, were good shows for kids. It's a shame though Michael Bay employed such retarded writers. In summary, Brand Blueprint lists ''rules for success'' like a fucking recipe without any thought for cohesion, quality or value. Some of the rules of Brand Blueprint are fine on their own, but not as an end-all or be-all. I don't care if you use the six-man band trope if the characters all suck. It doesn't work that well but they're treating it like a fucking religious text. One big reason MLP/LPS worked that these Bland Bullshit idiots don't take into account, was because the executives at the time didn't meddle in the small brands. So the creatives had more leeway. So it can also be said Brand Blueprint never worked at all.
3) Anyone promoting reforms is quicky stomped out and gets gangbanged by the execs. Investment firm Altafox wanted to turn shit around and then got this treatment by Cocks & Co.
And so, because of all this, no creative at Hasbro can make anything worthwhile before being shut down, interfered with or having to hem and haw with half a dozen execs.