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30% burn rate is really high
Burn is good against basically everything, not just physical attackers, since it has residual damage
example scenario:
You send out a powerful water type because your opponent had something weak to water
Surf would kill it, but if they are smart, they could switch to something that resists water
Instead of predicting, you could use Scald because the 10 BP difference is negligible compared to the 30% burn rate
So they either die or risk 30% (really fucking high I can't stress this enough) of being burned on their resist