>>997871931990's Pizza Hut did cheese-stuffed pizza crust.
Domino's in Japan called it Cheese-n-Twist (チーズツイストク), introducing it around2018(?), and the peperoni version of this is what Chama was referencing.
Oh, and in Japan, the stuffed part is sometimes referred to as the "ears", and only last year, Domino's JP started selling them as an item.