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>Cover wants to expand its English branch to appeal to Westerners
>Continues to hire from Asia
It's their own fault. Even before you get to the talent hires the names aren't memorable or even easy to say for the West. Gura. Easy to say. Calliope Mori. Easy to say and remember. Ina'mae Minamiss. Let's just call her Ina. Takahashi Kiara. Let's just call her Kiara. Amelia Watson. Easy to say and remember.
Just keep it simple. A generation with Hank, Dale, Bill and Boomhauer would do just fine.
You'll never break the 'Lol Japanese thing' unless you try to adapt, Cover.