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It's basically an evolution of simping for egirls.
To do well in it you only need a halfway decent personality and the ability to be slightly funny. Which most women don't have.
Women generally don't simp much.
There's no instinctual desire to give men resources as proof of your suitability as a mate that can be exploited by male chuubas in relation to women.
Because that is what they're doing. They're exploiting instinctual behaviour.
