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The popularity of Discord led to more and more people using it as their main way of communication. So now they will not be using the thread. They will be in Discord with their friend(s). And when others do the same then nobody ends up using the thread. You all might be watching the same chuuba. Same thread. But you don't communicate with each other. You treat them as schizos. Nobody cares about schizos. Fuck schizos. And then the thread stays silent or when something makes someone upset their party starts calling out each other.