>>6106416As with anything, you try to get the most money the market is willing to pay. There's no set limit, but there's also no set floor so if you are an idiot and didn't do your initial research/pricing comps right before you bought the property, or if you fucked up on the remodel part and spent more than you initially anticipated or made bad design choices, you could easily be forced to sell at a loss when it's all said and done.
When done right, you should be selling the house for more than what you initially paid + spent on repairs/renovations+any monthly holding costs (taxes/utilities/mortgage interest).
Holding costs are often what fucks over a lot of inexperienced flippers. They might have bought the right property at a good price and budgeted well for repairs, but not being able to offload the property for several months eats up all of their expected vig buy the time a buyer comes along. This is why sometimes it's smart to list it for a bit lower price and get rid of it quickly (so you can free up your capital and move onto the next project) rather than get greedy and keep it on market for six months hoping to squeeze out the highest possible price.
Hope that helps anon
t. former house flipper