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I'll say things that are serious and put them in a joke form so people can enjoy them. We laugh to keep from crying.
There are two different aspects to a reminder: the signal and the message. Just as in doing an action we can distinguish between knowing what can be done and knowing how to do it, in reminding we must distinguish between the signal—knowing that something is to be remembered, and the message—remembering the information itself.
The characters Bert and Ernie on Sesame Street were named after Bert the cop and Ernie the taxi driver in Frank Capra`s "Its A Wonderful Life."