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Coalescing all memes into a single canon of "meme culture" was a mistake, yes. Memes come and go, they aren't all a cultural commodity that belongs to the internet at large.
This kind of thinking, where it completely removes any kind of sub-culture where a meme may come from from the mix, is why reddit-lead "meme culture" is stuck in a loop where it can only be based on a few pre-existing formats, usually being some form of "things I like/don't like," relatable memes, memes that simply reference something else, or incomprehensible ironic memes.
