>>20524517>>spent 100 bucks this week already>>went to chipotle one time>>got some slim jims and chips at 7-11>>got some beer>>got some gasI remember when I was a kid how adults would always bitch about the price of everything and it always seemed weird cuz to me the prices seemed perfectly normal. The adults' behavior seemed irrational and I would muse to myself how I'll never be stuffy like that. Later on in life I noticed that brands focus heavily on younger consumers despite them having less money which puzzled me but I came to understand that young people just tend to buy more stuff and brands want to catch them before their preferences set in anyway. Now after Biden's inflation I see another obvious connection that's a little more subtle. Older people are anchored on the lower prices they paid for things earlier in life and any price significantly higher than what they can remember for the same product will always seem like too much whereas young people don't have that experience so the high price seems perfectly normal. The upshot is the older people get the more resistant they are to buying stuff and even when they do they grumble about how expensive it all is. Then a new generation is born and the cycle repeats. I'm sure there are many reasons for the phenomenon but the price anchoring surely plays a part. Pic tangentially related
