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I think some anon already linked one of the studies from online dating sites (which don't really seem to get published nearly as much anymore for reasons that are pretty obvious if you look at some of the stats (spoiler: it often leads to conclusions that might lead to problematic generalizations about women's dating strategies and that hurts their fee fees and also hurts their strategies...))
But anyway tl:dr basically women almost universally prefer white men, but specifically white men with a darker tanned skin tone (but still white))