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Is the new hint "monster"? Thats sounds like what the CEO is saying on his IG story, but his dialect is Bergensk so kinda hard to hear. But I´m pretty sure he says "monster". Seljord municipality is known for it´s alleged sea monster. Kinda like Norwegian Loch ness monster. And the municipality has this as their symbol.
"Seljord" has several mountains that could have a tree line. But what connects Seljord to 2412? Best I can find is that 2412 people voted in the election in seljord, if they wanted to unite with another municipality, but they voted NO.