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The problem here is the "chad" looking guys don't want to settle for shit-quality women. Like most people, they are looking for women similar to their phenotype (similar hair, aesthetics, etc.). This is just on of the many natural order of things feminists have destroyed and ruined.
pic related is a guy who decided not to go with a woman of similar phenotype and just went for some asian who would put up with his bullshit so he wouldn't be called an incel. At the end of the day he really should've gone with a Puerto Rican or Mediterranean woman since they would be genetically similar but not so close where they risk producing unhealthy children.