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It was always the positive spin of globohomo. It markets globalism to western man by appealing to the faustian spirit of exploration and pushing through boundries. It's a universe where ethnicity (or even species) is irrelevant, there's gender equality in every aspect and where liberalism has basically taken over unchallenged, but it maintains masculine values like duty and dicipline, and where there's an infinite amount of hot alien chicks dtf with human males. I say this as a huge trekkie. Nu-trek forgets the masculine appeal which is why it sucks.