>>10611018If I may make a counterpoint, I'm reminded of when Jesus rebuked the Pharisees because whenever they did "good things" (praying, donating, fasting, helping, etc) they always did so publicly, and loudly, and ostentatiously, so that everyone would see them and know how "good" they were. Jesus went so far as to tell His followers to conduct their good service in secret, and that in doing so their reward would be greater.
Just a thought. I don't discount the importance of branding, but I feel like recognition follows genuine activism and that trust needs to be earned.
