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Quick psych 101 tip for behavior observations. Theres positive and negative of both reinforcement and punishment.
Reinforce = increase behavior
Punish = reduce behavior.
Positive = adding something to either increase or reduce behavior
Negative = removing something to either increase or reduce begavior.
An example of negative reinforcement is the car beeping until you put your seatbelt on. The beeping stops when you do the behavior they want.