>>19461736My dude, these are the descendents of people who kept thousands of skulls on racks in front of their temple (including women and children), routinely ripped out still beating hearts for sacrifice, and flayed people alive and wore their skins like fucking hoodies.
Also, specifically with cartels staying at the top of the game is all about putting fear in your enemies. You want the other guys to see you as ridiculously brutal and horrifying so they don't fuck with your business.