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theres no point in caring if a company uses the ol rainbow flag on buckbreaking month anymore
theyre all gonna do it, its no longer activism, now its just bigoted NOT to
theyre expected to do it so they do, no one cares, not even gays care, company doesnt lose or gain money and everything is back to normal. its just mandatory at this point
now sure, if they go out of their way making pretentious and faggy adverts, telling you that youre a bigot or even using the non-mandatory progressive black n brown shitstained flag, then you can argue theyre doing this completely of their own accord and ideology
but to get upset at every npc ran brand for...what... behaving like npcs? im sick of it man who gives a shit its not anything will come from it anyway
check who they ACTUALLY support, who their money goes to, who they fund or donate to. look past the rainbow faff the way they dont want you to, and make your own conclusions