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thanks OP
why vampires?
>strong hierarchy (aristocratic roots, social status, clans with clearly defined leaders)
>distinctly old European aesthetics (churches, castles, Victorian style)
>distinctly European racial aesthetic, glorifying pale skin
>focus on blood (this could take on new symbolic meaning)
>focus on physical fitness, beauty (presentability) and strength / physical defense
>appeals to something primal and untamed, "undomesticating" modern man
>generally values that which is old, traditional, "archaic"; anti-modern
>chivalry, romance and traditional gender roles; anti-feminism
>connection with European nationalism (Vlad Dracula repelling non-European invasions)
>rich European folklore and literary background + rich modern background in shows, films and games
>appeals to youth
>appeals to those looking "outside the mainstream"
>yet generally has good optics with the mainstream, seen as eccentric and creative
>sex appeal
>a dark aesthetic to go with dark days (these are definitely dark days)