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Correct me if I'm wrong here but
>Normies back when memes had some kind of permanence
>Normies become self aware to the fact that they are Normies
>In an effort to seem like they aren't what they are they take the term and twist it to a form that excludes their faggoty archetype
>Repeat process
>Creates a culture surrounding not knowing which memes are trending rather than actually funny (est~2010s ish)
>Process speeds up to the point where memes now only last about three days and "funny" to the general populace has degenerated to talking about faggot toks
the funny is gone and was killed with a single word.
