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They know this - there's no point in telling them.
Wene a person's life has no significance, people invent imaginary significance for their lives.
/pol is a place where weak, scared, degenerate and inbred whites can hang around and pretend they are doing something to stave off their inevitable extinction.
By pretending memes have power, they can pretend they are influencing the real world - and hence, that their lives have significance.
It's futile, and a fantasy - but it keeps a bunch of sick people harmlessly occupied, and lets Moot make a living.