>>1719307This right here, the OP is taking the wrong approach to this, if anything millennials need to drink (and smoke) less. Yeah nobody is buying coors or bud anymore but millennials in my experience are very fond of liquor, wine, and when they do drink beer it's some hipstery craft beer you probably haven't heard of.
Also I'm tired of "millennials are killing x" you're not entitled to a market, adjust your business strategy or die out. The problem for big beer companies is that their product is terrible by every metric and their response is to hire Seth Rogen and Amy Schumer to scream about genders instead of trying to improve it.
