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Clothes of branding (adidas, nike. etc) here mean status (among the poor and medium classes), so people usually buy first hand replicas that are cheaper to fake that they are using those brand clothes.
This shoes the woman is using usually would be almost R$800-1000 reais, almost one month of the wage salary, so the poor people buy replicas or waste all their money on those expensive clothes to be considered "good looking" by their poor pairs.
Rich people here usually dont care for branding, but the poor ones does, its like a cult.
