>>11679760did you see the packaging for the latest jap taeyeon album
>>11679779it was more of a contemporary research piece. Because the general trend they saw was that getting a formalized online presence by the companies themselves took longer, mostly because fans were already uploading the videos so the need wasn't that urgent. However later when you wanna show kind of professionalism on a big platform like youtube they make their own channels. But then you can look at groups like 2NE1 that had a youtube channel do official releases from the start. So you know it depended on the company back in the day