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Pagans didn't convert to Christianity (religion), they converted to Christianity (government). They got told they get free alliances, better succession laws, and GREAT NEWS, their peasants now have to pay tithes for life to them and their warchiefs-I mean Nobles. Free money! Vikings loved it and the central europeans didn't push them on technicalities. They went around killing dudes in Jesus's name and having rager parties about going to ValHeaven. The religious part was tertiary until 3 generations in, for the converters it was about consolidating the throne and getting rich as fuuuuuark.