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I'm in pagan circles and I'm pagan myself, there has certainly been a rise in pagan awareness and people wanting to "join" the movement. It is however in our opinion that you don't need to be in an "organization" to be a pagan and some even have disdain towards those (me included), especially Asatru-and Wicca/Druid-type orgs which attract a lot of wokes and have woke "rules" such that anyone of any race can join. We feel that this goes against paganism, which is the spiritual practices, the traditions and costumes, and the worship of ancestors of a particular people, thus if you don't have the blood of those same ancestors running through you, you don't belong.
Every place has their own idiosyncrasies, in Portugal for instance most are animist and refuse to turn it into a type of "religion". Personally I view my paganism in exactly the same manner as Shintoists. It's culture, it's tradition, it's not organized religion.