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>>be normie thot who worships celebrity thots.
>>celebrity thot only wears $1000+ makeup, clothes from exclusive designers etc.
>>celeb launches line of cheaply-made $100 clothes and makeup that barely resembles anything she would ever actually dare use or wear.
>>normie thots lose their shit and buy it all.
>>"OMG I LOOK JUST LIKE HER NOW OMG XDDDDDD"