>>2157567Study 3:
http://pages.globetrotter.net/peter_frost61z/1994b-percep-motor-skills.htm“This sex difference apparently had meaning for people in premodern societies. It may, therefore, have structured how humans evaluate skin color, at least for minor variations in complexion (Guthrie, 1970, pp. 279-280). One outcome of this theoretical model would be that men and women should evaluate skin color differently. In our ancestral environment, an individual with a dark, male coloration would have meant one thing to a man and another to a woman. The man might have seen a potential rival; the woman, a current or future mate.
Some data point to such a behavioral sex difference. Feinman and Gill (1978) asked 549 male and 482 female white college students to indicate the complexions they liked and disliked in the opposite sex; see Table 1. Analysis showed significantly more preference by men for lighter female skin color and by women for darker male skin color. The contrast was more striking when subjects stated their dislikes.While 30% of the men disliked black complexion, only 10% of the women did so. Similarly, 82% of the women disliked the two lightest shades, while the corresponding proportion for men was 56%.”
