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I remember this when it was on the news.
Palmer had already made one expensive 1980s state-of-the-art video for the song, but when it was finished he hated it. In desperation he just hired 4 random supermodels and told them to randomly strum whilst staring vacuously off into space, but all in the same direction. No special effects, one set, virtually no edits. For reasons nobody could elucidate it sent the song straight to number one for weeks.
He tried the same thing again with his next song and it just sank without trace.
