>>13057758This. And the added benefit of all the gasketing and seals is that it can also lock scent in so you don't have a bear trying to get your pic-i-nic basket. Granted for most people a yeti is to much, but Rtic and Lifetime are are priced at less than half for the same product. Capitalism works. The other thing that Yeti has done is mainstream Stainless steel cups for hot or cold drinks inadvertently fucking the BPA and microplastics Jew. Plenty of companies are making those at a decent price as well. Now that other countries have provided competition with similar products at a lower price, most people around my neck of the woods regard Yeti brand users as city fags that don't know any better. We value price/performance ratio where I'm from.