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"Fuck" = poor vocabulary low IQ low test language of a man who lacks control of himself and his emotions.
"Damn" = the 140IQ+ expletive of the alpha male, whom lesser others look to to gauge the severity of a situation. "He said "fuck"! something's seriously wrong! Panic!"
OR "He just said damn. Things can't be that bad, he's still in control."
Look at pic related and tell me Geralt wouldn't have been way more alpha if he didn't swear all the damn time.