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Why the show is so popular is still not properly clarified. Most widespread theory, however, was formulated in 2007 by researchers from the Hans Mole University for Purposeless Studies:
"You could meaningfully use the 20 minutes a Spongebob episode takes in a variety of ways, such as cleaning up your kitchen, going for a walk with the dog, or making the world a better place overall. But you could also just watch a hyperactive kitchen sink sponge get on some sea creatures nerves, and it not even bothering them! "
