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>Perception management is a term originated by the US military.
>"Perception" is defined as the "process by which individuals select, organize, and interpret the input from their senses to give meaning and order to the world around them".[3] This definition overlaps with the higher-order perceptual processes as defined biologically (the lower-order biological processes are in no way susceptible to management; these low-level processes include a great deal of underlying perceptual categorization performed prior to conscious categorization.
>Components of perception include the perceiver, target of perception, and the situation. Factors that influence the perceiver:
>Schema: organization and interpretation of information based on past experiences and knowledge
>Motivational state: needs, values, and desires of a perceiver at the time of perception
>Mood: emotions of the perceiver at the time of perception
>Factors that influence the target:
>Ambiguity: a lack of clarity. If ambiguity increases, the perceiver may find it harder to form an accurate perception
>Social status: a person's real or perceived position in society or in an organization
>Impression management: an attempt to control the perceptions or impressions of others.
>Targets are likely to use impression management tactics when interacting with perceivers who have power over them.
>Several impression management tactics include behavioral matching between the target of perception and the perceiver, self-promotion (presenting one's self in a positive light), conforming to situational norms, appreciating others, or being consistent.[
