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We're living in a sin simulator. Lucifer challenged God that people with free will would choose to turn away from Him. God created this place for us, to let the truth unfold. Lucifer and the fallen angels are allowed to torment and misguide us, so that we can be tested. Its Gods beautiful world, filled with unholy sinners and unholy obstacles from Satan
Many people are npc's. Like single-celled consumers of the secular world. But you wouldn't want to tell them that unless you plan to awaken them. Npc behavior like materialistic greed, trends, hype, etc. is just a swamp meant to trick you into thinking inferior behavior is normal. People don't realize they're participating in God's test (see double-slit experiment) The only thing we know truly exists in time & space is our consciousness. God is observing your character and morality in the face of temptation and adversity.