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And finally we can look through DLsite itself. We can go on DLsite right now and see what is really happening. So I did and here's the results.
Searching for "Best selling, Adult comics, Japanese, Last 12 months" items per page: 100, and hitting ctrl+f "netorare" I get 4 results.
The first one is in 41st place, "【無料お試し版】制服彼女、寝取られ堕ち". That translates to "Free of charge trial version: Sailor Uniform girl, ruined by NTR" Literally, this product is free. 58 fucking pages of free hentai and it's not even in the top 30 best selling porn comics because people don't want NTR. Many of the results above it cost real money to access.
43rd place is standard NTR shit but they are charging for it, to be fair.
55th place is the next one, also free.
The final NTR comic in the top 100 is in 91st place. It's also free of charge and losing to comics that cost money.
Lets look at the most popular adult comics over the last 30 days.
The most popular work this month is "逆NTR好きな彼女". Oh my god, NTR is so popular! Actually, that says "The girlfriend who likes reverse NTR".
The 9th most popular work has NTR though! "COMIC快楽天 2024年07月号". Oh wait, it's a magazine. And it's just one or two of the things featured in it that have NTR. And it looks like they usually don't have any NTR in it.
The 12th most popular work is NTR! Oh wait, it's lesbian NTR. So like, you're a guy fucking a lesbian and making her straight. That's kinda not what we were thinking of now was it?
And finally in 56th place we have イタイアマイ 第30話 which is really NTR. And that's it! There's basically no NTR in the most popular works, and what there is is only there because its free, but still loses against normal hentai even at a cost. Over the course of a year, there might be around 5 that pick up steam and become popular. In a random month there might be zero.