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Did it never seem strange to you how much time and effort they put into posting about how happy and fulfilled they are, rather than just to live it? Why do they need to tell you again and again? Unless they had reason to believe you wouldn't think so just from looking at them.
And why would they think that?
It's called overcompensation. It's similar to S O Y bois filming themselves submerged in capeshit worship while their girlfriend goes to bang chad and brad. No, they're not happy with it, even if they try to convince themselves and you that they are.