>>3580691>He knows that bad publicity is still publicity.This sums up all these popular vloggers pretty much, and it IS the result of much of their success. That's why the titles of their videos are all clickbait and why it often has to do with something shocking or controversial. Such as sexual stuff, money, "pranks" etc etc. And all the 12 year olds swallow it whole and feel they're "part of the gang".