>The creator economy is booming, but it’s not just about getting the next sponsorship deal. The driving force behind the scenes is the talent management agencies, and leading the pack is Creators Agency. Established by a stellar team – Apple Crider, Eric Kullberg, and Erika Kullberghttps://theubj.com/featured/inside-creators-agency-a-closer-look-at-the-inner-workings-of-the-creator-economy/>As part of her work, Kullberg cofounded Creators Agency, a small talent management firm and digital ad network aimed at helping other “influencers scale their businesses and connect with relevant brands.” One of the brands Creators Agency helped promote was failed crypto exchange FTX.https://www.marketwatch.com/story/my-bad-the-youtube-financial-influencer-network-paid-to-pump-ftx-11669066275Seems (((Kullberg))) had a role in boosting her fellow tribesman Bankman-Fried's crypto scam.
